If you have ever even considered building a website, you know that WordPress is incredibly popular. No matter what type of website you need, a quick Google search will give you more than enough encouragement to use WordPress. It is the most popular platform for designing websites efficiently and easily.
WordPress has been so successful that
similar platforms like Wix and Elementor have sprung up in an attempt to
emulate them. These platforms have been successful, but cannot live up to
WordPress’s high standards and haven’t become quite as ubiquitous as WordPress.
Why is WordPress so popular? Before we
discuss this topic, it’s important to clarify the difference between
WordPress.com and WordPress.org. WordPress.com is what you’ve used if you have
ever set up a quick and easy blog. It provides everything you need to get
online fast. You’ll get your own WordPress domain, along with a simple-to-use
website builder. You don’t have much control over the features of your website,
but if you’re going for this option you don’t need that control.
WordPress.org, however, is free software
that you can use to create your website. It is more technical in nature, and gives
you full control over everything you do. It is up to you to find your own
hosting and get your website off the ground, but its features make this
relatively easy. We’re going to be focusing mainly on WordPress.org.
Now that we’ve cleared that up, here’s why
WordPress is just so popular.
What is so special about WordPress?
There are a number of reasons WordPress is
It’s Totally Free
The WordPress.org platform is 100% free.
And by free, we don’t simply mean it won’t cost you anything. More importantly,
it is open source software, and you are free to do with it whatever you like.
If you are tech-savvy, this gives you the opportunity to
bend it entirely to your will. On the other hand, if you don’t have strong tech
experience, you can use it in its absolute simplicity.
WordPress is far above the rest of the pack
because of this freedom. It is used by amateurs and experts alike, which goes a
long way to explaining its seemingly disproportionate popularity.
Furthermore, the WordPress platform does
not force you to conform to any particular themes or setups. On the contrary,
WordPress itself has thousands of themes and there are many external websites
which exist solely to create new themes for WordPress.
You are also free to install any external
plugin you can find. These plugins can help you do anything, from optimizing
SEO to creating contact forms to tracking analytics. Functionality with
WordPress is therefore not limited by the ideas of the WordPress team.
In addition to running plugins which
optimize SEO, WordPress is itself designed to give you an SEO advantage. The
software is written in such a way that it complies perfectly with Google
standards and semantics. This is why WordPress websites tend to fare better on
Google searches than any other websites. When you’re trying to get your website
to the first page of search results, any advantage counts, and this one is
Dedicated WordPress Hosting
While WordPress is free to download, you
will need to pay for your own domain and hosting. Choosing web hosting is not
always straightforward. However, because WordPress is so ubiquitous, you can
find dedicated WordPress hosting. This web hosting provides
you with all the features you need to effectively run WordPress, keeping it
updated for you and giving you assistance with plugins and features. It also
means that your website will run faster, as the hosting is optimized for what
Another important factor to consider is
that WordPress is one of the most secure website building platforms. Because it accounts for such
a huge proportion of the market share, security is crucial. Any major breaches
would have such a massive impact that they could destroy WordPress’s
reputation. WordPress is therefore constantly updating to handle the newest
threats the web has to offer. Of course, you can never be 100% secure, but
unless you’re dealing with highly classified information, it is safe to rely on
WordPress is insanely popular, and it’s not
just down to good marketing. The WordPress platform is easier to use than any
other, free, customizable, and more. It is used by amateurs and experts alike,
and will do what you need, no matter what purpose you are building a website
for. WordPress deserves its popularity and, in 2020, there is still no better