Boston (February 18, 2020) – Spiro released a new infographic created by a leading industry analyst group to explain why sales leaders should look at the emerging proactive relationship management product category. The infographic, Not Your Father’s CRM: An AI-Powered Platform for Proactive Insights can be downloaded here.
“It’s the worst kept secret in sales that everyone hates CRM, from sales reps all the way to company leaders,” said Kari Hanson, vice president of marketing at Spiro, “It doesn’t make sense to invest a lot of money into a tool that no one will use in hopes of getting some visibility into your pipeline. That’s why we introduced proactive relationship management, so company leaders can start with full visibility to drive accurate forecasting while also improving the efficiency and effectiveness of sales teams in order for the business to grow.”
Proactive relationship management doesn’t need to be “used.” It can create contacts based on who you’re emailing. It can update opportunities when a proposal is sent. Proactive relationship management guides salespeople to the right actions. Because the data is continuously being captured, the AI engine is able to spot patterns and provide recommendations on next best actions. More technically, proactive relationship management consolidates CRM capabilities, sales enablement, and analytics into a single platform.
Download the infographic: Not Your Father’s CRM: An AI-Powered Platform for Proactive Insights.
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