Creating a remarkable product is one thing — taking hours to design, test, and build a product that you know will serve your target market is quite another.
Not even a great product sells itself.
You or your sales team must learn to explain
the tangible benefits of your product, address common objections, reverse risk,
and guide the prospect toward conversion.
To help, here are 11 of the best online sales training courses available today. We’ve included a short description of each, reviews, and pricing so you can easily browse through the list and choose the best fit for your business.
1. One Funnel Away Challenge
How cool would it be if we held your hand as you launched your first (or next) sales funnel?
One Funnel Away Challenge is designed to help entrepreneurs like yourself sell their products like clockwork — prospects go in the top of your sales funnel and customers come out the bottom. We’ll show you exactly how to format your funnel for a high conversion rate, how to write amazing sales copy, how to address common objections immediately, and even how to upsell your prospects to increase average purchase value.
And we do so with an easy-to-follow 30-day plan where each day has a to-do list — just follow the steps and launch your first game-changing sales funnel.
The challenge just cost $100 to join but the potential for growth is practically infinite. This might be the sales training that totally changes the way you run your business. For many entrepreneurs, it has been.
Pricing: Just $100 (includes lots of bonuses)
2. Selling Basics by Grant Cardone
Grant Cardone is considered one of today’s most lucrative salespeople. Ironically, he considers himself more of an investor than a salesperson and even claims to “hate sales.” Still, he clearly understands the importance of it for growing his businesses.
Selling Basics is dedicated to helping beginner salespeople develop a winner’s mindset, manage their time, and increase daily productivity.
This curriculum includes 28 courses which discuss why selling is a prerequisite to life, the one reason you won’t like sales, how to sell yourself, and tons more. Those who finish Selling Basics will also receive Grant Cardone’s sales certificate.
Starts at a one-time payment of $1,000 for Beginning
Sales Training (includes a free trial).
3. High-Impact Selling: A Toolkit for Success
This course is hosted by Kellogg School of Management. Here’s what their website promises to provide once you sign up:
“In this online program you will gain a
comprehensive view of the entire sales process – from preparation through
contact and on to scaling – by building the necessary sales and management
habits that lead to success. Through each module you’ll acquire the tools and
techniques needed to improve your own sales skills and learn best practices for
recruiting, training, building, and managing high-performing sales teams.”
However, this training is not always available and it lasts a couple of months — they currently have sessions scheduled for February 26th to May 12th, 2020 and May 21st to August 5th, 2020. You can request a brochure with additional information over here.
Pricing: One-time payment of $1,950.
4. The Art of Sales: Mastering the Selling Process Specialization
Created by Northwestern University and hosted through Coursera, one The Art of Sales has 494 ratings and 5,678 people already enrolled. In other words, it’s one of the best-performing courses on our list.
Here’s the Northwestern University’s cliff-notes description of the course…
“Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to ‘get to yes’ is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results.”
Also note that this training is marked for beginner salespeople, not for advanced or intermediate. It takes approximately three months to complete but you can go through the modules at your own pace.
Pricing: 7-day free trial and then an on-going subscription with Coursera for $49/month.
5. Sales Machine: The Sales Training B2B Master Course
This course is offered on Udemy (another platform with various courses for various skills). It’s one of the best performing sales trainings on the platform, boasting 1,621 reviews and over 10,000 people enrolled.
According to the description of the course in
Udemy, you’ll learn how to “instantly build rapport,” “handle objections,” “deal
with rejection,” sell anything without sounding salesy, and even how to
negotiate big business deals.
This is specifically geared toward B2B salespeople and there’s a 30-day money-back guarantee included.
Pricing: Regular price is $194.99 but it seems like the course consistently offers discounts.
6. Solution Sales on LinkedIn Learning
LinkedIn Learning is one of the best places on the internet to find business courses and videos from experts who’ve been there, done that. And perhaps the best sales training on LinkedIn Learning is Solution Sales by Scott Edinger.
Inside, you’ll learn how to develop a buyer-focussed mindset, create value in the sales process, identify opportunities, lead the conversation where you want it to go, address concerns, and plan for success. This course has over 8,000 members and more than 60,000 views. It’s for intermediate salespeople, lasts 56 minutes, and only costs $24.99.
8,733 “likes” on LinkedIn Learning
7. Sales Training for High Performing Teams Specialization
This course is hosted by Coursera and offer by HubSpot, perhaps the single-most respected sales software and business on the interweb (definitely one of the top). Here’s the description offered by Coursera…
“This specialization is intended for sales professionals at any point in their career, whether they’re just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it’s like to be a sales job seeker, individual contributor, manager, and executive.”
You can tackle this course at your own pace and it touts itself as beginner level rather than intermediate or advanced. It takes approximately 2 months to complete.
Pricing: 7-day free trial and then an on-going subscription with Coursera for $49/month.
8. 21st Century Sales Training by Brian Tracy
Brian Tracy is one of the most well-respected sales people in the online world today. He has lots of different sales books on Amazon, he’s a highly sought-after speaker, and he even — you guessed it! — has online sales training courses.
One of his most popular courses is 21st Century Sales Training, which teaches you how to make “more money than all your peers in your industry, niche or office… in just 35 weeks or less.” More specifically, it focuses on finding leads, building rapport, qualifying leads, handling objections, closing the sale, and encouraging repeat purchases.
It comes with 24 video training modules and costs $997.
4.5/5 — These reviews are on Brian Tracy’s website.
9. Online REI Sales Academy Unlimited
If you’re a real estate investor or agent who wants to learn how to close more deals, then this is probably the training for you. It’s offered by John Martinez, who is a highly respected salesperson in the real estate niche. In order to access the online sales academy, you have to apply.
According to the sales page, by signing up, you’ll get a sales playbook, sales presentation bluebook, inbound call scripts, trainings that reveal how to remove objections, and tons more.
Additionally, they offer a real estate sales bootcamp which is an in-person annual event — the 2020 dates are January 13th to 14th in Springfield Missouri. You can register here.
Reviews: While there are plenty of testimonials, we couldn’t find third-party reviews for these trainings.
Pricing: Unlisted, the annual bootcamp is $2,500 per ticket.
10. Sales Hacker
Sales Hacker is a digital publication that offers tons of free blog articles with sales advice. By subscribing to their newsletter, you can “Join the smartest community of 166k+ modern sales professionals” and receive weekly sales updates and insights.
Sales Hacker’s paid training is built specifically to help B2B sales teams grow their pipeline, qualify opportunities, earn the right to ask questions, improve negotiation skills, and design and customize their sales process.
The training and consulting program caters to what the sales team needs most. They also have a case study you can browse through before buying.
Pricing: It’s difficult to tell how much their sales training costs. Because of that, I would guess this is a relatively high-ticket training. You can book a meeting over here to learn more.
11. Consulting Accelerator
If you want to learn to sell your consulting or coaching services more effectively, the Consulting Accelerator offers some of today’s more well-received sales trainings (regardless of your niche).
With a heavy focus on mindset and productivity, the Consulting Accelerator teaches its students how to change their environment to manifest success, create realistic goals, apply important sales principles to their every-day life, and it even offers “real-world” feedback.
This course currently boasts 20,000 active students (52 of which are millionaires) who’ve cumulatively earned $690 million.
4.9/5 – Be aware that these reviews are on Consulting.com’s website.
Pricing: Free trial included and then a one-time payment of $2,000
To succeed in business, you must know how to sell your products — how to convert prospects into paying customers, whether through an online sales funnel, cold calling, or other lead-gen strategies.
No doubt there are a ton of different ways to sell your products or services.
But at ClickFunnels, we’ve seen entrepreneurs like yourself build massive businesses using sales funnels that convert skeptics into paying customers like clockwork. We even have a 14-day free trial so you can try us out before making a commitment.